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CUPRA Brand Universe

Close-up of the bonnet, grille and headlights of a CUPRA Tavascan

THE CUPRA BRAND UNIVERSE

Join the rebels who challenge the status quo. Explore provocative design, our latest news, CUPRA Racing, CUPRA collaborations and more.

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The electrified models of CUPRA: CUPRA Raval, CUPRA Tavascan and CUPRA Terramar

About us

Wayne Griffiths

Awards

Sustainability

Sustainability

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Read more about News
CUPRA Formentor VZ5

Cars

Events

Events

Lifestyle

Lifestyle

Wayne Griffiths CUPRA CEO

Newsroom

cupra terramar close-up of rear taillight with illuminated model name, showing distinctive red triangular light pattern against dark background

CUPRA Terramar Unveiling

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Read more about Partnerships & Ambassadors
Adam Peaty

CUPRA x Adam Peaty

CUPRA x All Points East

CUPRA x All Points East

Rosalía

More Partnerships

CUPRA x Wilson Padel Rackets at Pro Am Padel event

CUPRA x Padel

CUPRA x CALM Let Music Move You Campaign

CUPRA x CALM

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Read more about Motorsport and Racing
Formula E

Formula E

CUPRA e-Racer

CUPRA e-Racer

Jutta Kleinschmidt and Nasser Al-Attiyah

Extreme E

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Read more about Exponential Experiences
Rear shot of the CUPRA Raval driving on a road at night

CUPRA Squared Experience

METAHYPE logo

CUPRAx2 METAHYPE

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