Born in Barcelona

CUPRA’s dedication to sport and innovation has brought it to the football pitch in recent years. By partnering with its hometown’s football club, FC Barcelona, as its Official Automotive and Mobility Partner. Going beyond the traditional partnership, the brands’ main goals were forged from their shared values and histories.

CUPRA global ambassador and FC Barcelona goalkeeper Marc ter Stegen has even designed his own CUPRA. Choosing a CUPRA Formentor with the 245PS plug-in hybrid engine and the Magnetic Tech Matte paint, delivering driving pleasure whilst minimising the vehicle’s environmental impact.

Like Marc ter Stegen, you can create your perfect car using the CUPRA configurator. Choose your ideal specification, colour, and wheel combination to make it your CUPRA.

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Sponsoring La Liga

Now, CUPRA furthers its commitment to sport by partnering with ITV to sponsor La Liga games throughout the season, featuring: Barcelona, Real Madrid and Atletico Madrid.

The series of short films features our 100% CUPRA DNA models; the CUPRA Formentor, our performance SUV, and the 100% electric, CUPRA Born. The Formentor and Born were both truly Born in Barcelona, having been designed and developed in at our headquarters in Martorell.