The EV debate - perceptions around EVs revealed
Perceptions of electric cars are radically different depending on who you ask – what separates EV owners and combustion engine advocates in 2024?
The motor industry has moved into a new era of its evolution, driven by rapid technological advancements and a growing need to make transport more sustainable and less polluting.
We will all soon be driving battery electric vehicles (BEV) or other alternatively fuelled cars – this transition is inevitable, and the shift is already in motion as technology progresses and more electric car models and alternative powertrains are introduced.
Uptake is likely to continue to increase as consumers are offered greater choice and electric vehicle infrastructure continues to improve. However, opinions regarding fully electric cars are more divided than just a few years’ ago, which has put the brakes on previously rapid growth.
Fostering more informed dialogue surrounding electric cars and the future of automotive mobility will be key to helping non-EV owners to make the switch. This report has identified several findings, including:
- This report discovered significant differences between non-EV owner perceptions and the concerns of those with actual experience.
- Our survey found that 63% of non-EV CUPRA owners are not yet convinced or are not looking to switch in the near future.
- However, seven in 10 people say they will be driving a fully electric car within the next 10 years. For the vast majority, EV-ownership is inevitable.
- 94% of CUPRA EV owners are happy that they switched to an EV – and zero CUPRA EV owners said that they would go back to a petrol or diesel car
- When drivers were asked about charging EVs, only 5% of CUPRA EV owners were concerned about how charging affects their day-to-day routine. This compares to 37% of non-EV owners.
- When it comes to aftersales (the post-purchase experience including servicing and maintenance), non-EV owners tend to overestimate how often an EV would need to be serviced.
