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CUPRA joins the upcoming Formula E season 2024/25 with Kiro Race Co

  1. CUPRA Brand Universe
  2. Motorsport and Racing
  3. Formula E

CUPRA joins Kiro Race Co for 2024/25

CUPRA have started a new chapter by joining forces with Kiro Race Co for the 2024/25 Formula E season. Dan Ticktum and David Beckmann will be leading the new CUPRA KIRO team, reinforcing CUPRA's commitment to supporting young talent. The season kicked off on the 7th December 2024 in Brazil, with future races scheduled throughout 2025.

Being part of a team that runs the unique package of the twice world championship-winning Porsche 99X Electric WCG3 represents the next evolution of CUPRA’s racing strategy. CUPRA will provide technical expertise, together with its competitive spirit and commitment to electrification, to further boost the overall sporting performance.

“Joining Kiro Race Co is the logical next step for CUPRA. By combining our technical know-how with the team, we are fully prepared to compete at the highest level,” said Xavi Serra, Global Head of Racing at CUPRA. “Our commitment to Formula E comes from our racing DNA, alongside the format’s ability to give us a competitive platform to develop the future of electric road cars,” he continued.

“I’m delighted to welcome CUPRA to Kiro Race Co as our partner for the 2024/25 season and beyond,” said Alex Hui, Team Principal of CUPRA KIRO. “Our collaboration is a significant moment in our journey as a team, and CUPRA’s own performance-driven attitude perfectly complements our own goal of one day racing into history in Formula E. This weekend’s São Paulo E-Prix will be our first race together as CUPRA KIRO, and I can’t wait to showcase what we can achieve in Brazil.”

Fostering the next generation drivers

The CUPRA KIRO team will be led by two drivers who represent both the present and future of racing. Dan Ticktum (London, UK, 1999) and David Beckmann (Iserlohn, Germany, 2000) have both made a mark in different racing categories throughout their careers.

As the team prepares for the new season, both drivers showed impressive speed on the official Formula E tests in Madrid on 9 November, with Beckmann achieving one of the fastest laps of all drivers on the circuit with an impressive 1m27.755s.

The choice of these two promising young drivers to lead the new team is further testament to CUPRA’s focus on developing the next generation of talent, aligned with the brand’s youthful spirit.

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