CUPRA Formentor & Leon 2024
The Design Obsession 2024 Event
The Design Obsession event saw the new 2024 models of the CUPRA Formentor and Leon cars unveiled, inspiring a new generation. The premiere streamed worldwide was watched by thousands of CUPRA fans.
The New CUPRA Formentor 2024: Success Story to a New Icon
The CUPRA Formentor has established itself as the top-selling A-CUV in Europe. With over 120,000 units delivered globally last year, it’s our first model uniquely design and developed by us. Driven by obsession, the new CUPRA Formentor is destined to be a new icon in a new era.
The New CUPRA Leon 2024: Feel the Attraction
The CUPRA Leon, available as both a 5-door hatchback and an estate, will include significant enhancements to the design, driving dynamics and technology – transformative impulses that challenge the status quo. We’re ready to reveal two new iterations of the CUPRA Leon and CUPRA Leon Estate.
New Car Design and e-Hybrid Technology
The new CUPRA Formentor and CUPRA Leons will include a new design language that reflects CUPRA’s DNA. These models incorporate the latest eHybrid technology, greater digitalisation and sustainability features, while enhancing driving performance.
In regard to the aesthetics and features of the new vehicles, “the new CUPRA Formentor and Leon are pure design obsession. Two models built to provoke strong emotions and that strengthen the extraordinary bond with our Tribe. Two models that represent what that small group of believers envisaged CUPRA could be just a few years ago”.
Redesigned for a New Era: The CUPRA Formentor, Leon & Leon Estate
The new exterior includes the CUPRA logo on the front bonnet, the bold centre point to the shark-nosed face that defines the aggressive look with its triangular matrix LED lights and big, bold lower mouth. The same triangular lighting design acts as a framing point for the central CUPRA logo illuminated in the rear. New matt colours such as Century Bronze or Enceladus Grey gives even more character to both cars.
The raw emotion of the exterior design is reflected inside with an interior that mixes sportiness and sustainability with a range of digital technologies and material choices.
The interior offers a higher quality feel, with newly designed elements such as the central console. It is also enhanced with new materials, while also embracing a more sustainable approach, including Bucket seats wrapped in either 73% recycled microfibre or environmentally conscious leather.
Available as an option a new high-fidelity 12-speaker audio sound system developed in collaboration with the audio experts of Sennheiser Mobility. The system delivers the pure signature Sennheiser sound that is trusted by music creatives and artists from all over the world.
Powerful Performance and Versatility
The range of powertrains includes TSI (petrol), mild hybrid (eTSI) and e-HYBRID (plug-in hybrid), catering to diverse preferences. The new plug-in hybrid delivers 272PS with over 60 miles of all-electric range and fast charge compatibility.
Exclusive to the Formentor and Leon Estate is a new petrol engine option (TSI), boasting 333PS with torque splitter technology and Akebono brakes.
CUPRA Design: Future Creativity
The world premiere of the new CUPRA Formentor and CUPRA Leon has been a representation of CUPRA as a design-driven brand.
We announced the creation of CUPRA Design, a new, standalone design house. CUPRA Design will not only be responsible for CUPRA’s merchandise, but it will also work with companies who connect with our philosophy and want to incorporate CUPRA’s style into their own brands. The ambition with CUPRA Design is to become the go-to place for those who want bold, unconventional designs, no matter their product or project.
With the same design obsession that ignited the new CUPRA Formentor and CUPRA Leon, we are also launching additional products together with our collaborative partners.
MAM x CUPRA: Sustainable Jewellery
MAM, the sustainable jewellery brand from Barcelona, is joining CUPRA to create a line that includes a ring and “Welcome to the Tribe” standard and limited-edition bracelets. The products are made from ruthenium and copper, materials CUPRA uses in its vehicle designs – encapsulating our essence of raw authenticity.
And for the second time, CUPRA has teamed up with Barcelona lighting design studio Marset for the mesmerising Dipping Light, a colourful reinterpretation of the brand’s iconic lamp. The event showcased this unique and exclusive piece that shares CUPRA’s aesthetics values of being refined and sophisticated, yet emotional and unconventional.
The CUPRA Catwalk at the Design Obsession Event
The CUPRA Design Obsession was a unique visual show in Plaza de Cibeles in the heart of Madrid. CUPRA’s values were presented as never seen before.
The location was filled with large screens that formed a suspended catwalk where virtual models that embody the 9 principles of the brand’s forward-looking vision appeared to walk in front of the audience.
The idea behind the catwalk was to identify and understand individually the ingredients that make CUPRA design unique. To illustrate their personal and individual attitudes, each avatar represented a value that makes CUPRA a brand loved by some, but not liked by everybody, including a rebellious spirit that challenges the status quo; the spirit of the Tribe inviting drivers to be one of us; and the obsession that impulses CUPRA to keep improving every day.
