Unveiling the New CUPRA Terramar

The all-new CUPRA Terramar will be revealed at the 37th edition of the America’s Cup.

The new CUPRA Terramar is a sporty and electrified SUV that pays homage to the Terramar circuit. With CUPRA's new design language the car features a bold and confident look, with performance to match. 

On 22 August 2024, the CUPRA Cube in Barcelona marked the beginning of the Louis Vuitton 37th America’s Cup Barcelona and with it the first clues about the CUPRA Terramar ahead of the World Premiere on 3 September 2024. The timer installed on Barcelona’s beach will reveal details of the Terramar. The CUPRA Cube will also provide information about the various races, including results and standings, ensuring that fans of the competition are always kept informed.

The new CUPRA Terramar is set to elevate CUPRA within the fastest-growing segment in Europe. Paying tribute to the Terramar circuit in Sitges, where CUPRA made its global debut, this electrified SUV is the flagship of a new era. It has been designed in line with the latest CUPRA design language, perfectly blending emotion and performance. With its distinctive CUPRA DNA and bold, confident appearance, it incorporates next-generation eHybrid technology, increased digitalisation, and sustainability features, all while enhancing driving performance.

Watch the livestream on September 3rd at 11:15am below.