At CUPRA we believe in the power of music. It has an unrivalled ability to move and connect people.

That’s why we were so excited to return as the Official Automotive Partner of the Uber One presents All Points East music festival. Back at Victoria Park, London, it featured major headline shows with curated, credible line-ups. As part of our partnership in 2024, we hosted an amazing line-up of talent on our very own stage - The CUPRA North Arena. We also had our own CUPRA stand featuring an interactive photo area and the opportunity to complete your festival look with a CUPRA tooth grill and air-brush tattoo. And the VIP CUPRA towers, offered unrivalled views overlooking the main stage for an unforgettable experience, getting up close and personal with the headline acts, including KAYTRANADA, Loyle Carner and Nas.  

We also ran our own competition to give away 20 pairs of Uber One VIP Garden tickets for the festival, so that some of our CUPRA owners and their guests could come and be part of the CUPRA Tribe at the festival. It was great to be able to welcome them and give them the opportunity to experience the festival with us.  

But not only this, the All Points East ‘In the Neighbourhood’ mid-week programme which returned again for 2024. This was a free-to-enter programme of activities for the local community and beyond including an outdoor cinema, live music and street food. All sourced from incredible local organisations and suppliers based throughout Tower Hamlets, Hackney and around Victoria Park.

Explore the gallery below to take a look at some of our 2024 festival highlights.

For more information, download the official app or visit www.allpointseastfestival.com.