en:CUPRA brand Universe:Partnerships & Ambassadors:Other Partnerships:CUPRA x Baller League UK GB/EN

CUPRA x Baller League UK

CUPRA x Baller League UK

  • CUPRA is the new Official Automotive Partner of Baller League UK
  • A fleet of new electric Tavascans will chauffeur the players and managers, including footballing royalty and global social media superstars, to the Copper Box Arena each matchday
  • The CUPRA-presented half-time challenge will offer fans a chance of winning the weekly prize pot
  • The partnership reflects CUPRA’s disruptive spirit and desire to champion innovation and performance 

 

The debut season of Baller League UK kicked off on Monday 24 March, with emerging football stars already beginning to make a name for themselves under the watchful eye of the star-studded managerial line-up. The competition will run for 11 consecutive Mondays, followed by a finals night in June to crown the inaugural Baller League UK champions. Each matchday consists of six 30-minute matches of two halves, with each half ending with a unique twist to the rules for the final three minutes, adding further excitement and jeopardy to proceedings.

Every match from the inaugural indoor six-a-side competition will be broadcast on Sky Sports, YouTube and Twitch, with a crowd of over 4,500 in attendance at the Copper Box Arena. In Baller League's first two seasons in Germany, an average of three million fans tuned in for every match.

A fleet of the new electric Tavascan willl chauffeur the players to each match in style throughout the duaration of the competition. The Tavascan is CUPRA’s first all-electric SUV coupe and boasts a striking and bold design. It is the newest eletric model model to be added to the CUPRA electric range and is a prime combination of comfort and performance, following in the Born’s footsteps of bringing the best parts of petrol models to the electric market. 

CUPRA x Baller League UK Reel

Felix Starck, Baller League CEO, said: “We’re delighted to welcome CUPRA as the Official Automotive Partner for the inaugural season of Baller League UK. A forward-thinking approach to the game requires a pioneering partner, and CUPRA’s vision for performance and innovation perfectly aligns with our philosophy.”

 

Marcus Gossen, Managing Director of SEAT and CUPRA UK, said: “As a brand proud of its disruptive spirit and innovative mindset, the partnership with Baller League has a natural synergy to help drive a new era of football. We’re excited to be playing our part in the groundbreaking new format with such unparallelled potential.”